On identifying true competitive advantage and why the hardest things to do correctly are the fundamentals
Love it. Thanks for publishing! Looking forward to more
As you point out, the tricky area is when companies get confused about the "value" part and forget the core thing their customers want/love. Especially in more mature companies who have the pressure to re-invent themselves and then make bets look like new strategies, without allowing them to play out a bit. Great suggestions.